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Maximize Revenue Impact Across Your Entire Buyer Journey

We don’t just chase the 5% of in-market buyers. We build and optimize full-funnel revenue engines for companies that want more out of every dollar spent.

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Our Full-Funnel Impact

Demand Creation: Drive Awareness and Interest

  • Multi-channel strategies (social, webinars, SEO, communities)
  • Thought leadership development with your internal SMEs
  • Offer development

Pipeline Marketing: Nurture and Close Deals

  • CRM optimization and reporting
  • Sales enablement content
  • Personalized tactic

Demand Capture: Convert Interest Into Pipeline

  • High-intent channel optimization (paid search, intent-led outbound, retargeting)
  • Full team alignment
  • Conversion rate optimization

Account Expansion: Maximize LTV

  • CRM optimization and reporting
  • Sales enablement content
  • Personalized tactic

Why Colony Spark Delivers Superior ROI

Optimized Spend Across the Funnel

Laser Focused Targeting

Scalable Programs

Agile Experimentation

Case Study

How Our Full Funnel Strategy Increased Revenue by 68% While Shortening Sales Cycle by 16%

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Our Proven Process for Maximizing Impact

  • 1. Funnel Analysis
  • 2. Strategy Alignment
  • 3. Tech Stack Optimization
  • 4. Content Engine Development
  • 5. Targeted Campaign Execution
  • 6. Continuous Optimization

Attribution: The Key to Smarter Budgeting

Why We Use Hybrid Attribution Models

Making the right budget decisions means seeing beyond what your CRM tells you. We implement hybrid attribution, combining first-touch, multi-touch, and revenue attribution models, so you know what’s driving pipeline growth.

Benefit: By not focusing solely on qualitative data, you prevent over-investing in low-return channels. B2B requires a holistic view of which GTM programs contribute to revenue. This helps companies avoid costly errors in budget allocation.

Transparent, All Inclusive, Pricing

Full-Funnel GTM Strategy Starting at $3,999/month.

  • Journey analysis and optimization
  • Demand creation and capture strategies
  • Sales enablement and pipeline marketing
  • Hybrid attribution modeling for accurate ROI tracking
  • Ongoing optimization to ensure maximum revenue impact

We build and manage a complete full-funnel GTM strategy tailored to your business goals. This includes:

Ready to Maximize Revenue Impact?

Our team will help you

Eliminate inefficiencies and wasted spend in your current funnel.

Create high-impact content that engages prospects at every stage.

Implement state-of-the-art martech & hybrid attribution to make data-driven decisions.

Align your entire team around key revenue and efficiency metrics.

Don't Just Generate Leads. Generate Revenue.

Get Your Custom GTM Roadmap Today

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