Revenue Growth For a Real Estate Marketplace

The Results (QoQ)

+61%

Conversion Rate – All Traffic

+294%

Conversion Rate – Paid

+409%

Conversion Rate – Adwords

+21%

Transactions – All Traffic

+49%

Transactions – Paid

+100%

Transactions – Adwords

+27%

Revenue – All Traffic

+80%

Revenue – Paid

+132%

Revenue – Adwords

Opportunity

It used to be that you had to see a real estate agent if you wanted to buy or list your home — at least if you were looking to get it sold. But today, there’s a growing DIY contingent of people who want to avoid the middle man. Our client’s technology made this possible — and being based in the red hot real estate market of South Florida proved a great opportunity to grow locally.

Our client already saw the value of digital ads and was spending a healthy budget that contributed to a comprehensive customer acquisition plan.

Our Challenge

While digital ads were a main part of their marketing mix, they were contributing largely to unpaid customers. Free users were a key metric, but the client wanted to pivot to revenue focused growth model.

The Approach

The client proved people were willing to pay for this DIY service but an analysis of their user flow, landing pages and ads showed opportunities for improvement.

After the analysis, we completed a comprehensive optimization effort that cut out spending and ads that were not converting. This saved thousands while we focused on our goal.

Using the best performing ads and landing pages as a baseline, we began running experiments on and off-site to begin reaching our target audience with a compelling message and an optimized page experience.