The Account Based Marketing Agency for SMEs
We give sales and marketing teams the tools to generate demand, engagement, and revenue from targeted accounts. And you don’t need a multimillion dollar budget to see success. Learn how we do it below.
What is ABM?
Why Your Business Should Implement ABM
Benefits of Account Based Marketing
Align your sales and marketing teams
The core principle of ABM is the collaboration of sales and marketing teams to drive revenue across all stages of the funnel.
Deliver consistent, relevant customer experiences
ABM ensures that you maintain a long term sense of care among your key accounts. Each account will feel as if they’re the only priority for your business.
Maximize results from high value accounts
ABM lets you position your business as the ideal option for your target accounts. This could lead to a 35% rise in contract value for your high value accounts.
Improved ROI
85% of marketers say that ABM outperforms other marketing strategies in terms of ROI.
Increased efficiency
ABM is parallel to the Pareto principle: 80% of revenue comes from the top 20% of accounts. So you’ll focus 100% of your resources on the select few accounts that’ll drive your revenue.
Reduced marketing budget
Close to 50% of marketing budgets is wasted on generating leads that never convert. ABM makes sure the accounts you target are the right ones for your business.
Align your sales and marketing teams
The core principle of ABM is the collaboration of sales and marketing teams to drive revenue across all stages of the funnel.
Deliver consistent, relevant customer experiences
ABM ensures that you maintain a long term sense of care among your key accounts. Each account will feel as if they’re the only priority for your business.
Maximize results from high value accounts
ABM lets you position your business as the ideal option for your target accounts. This could lead to a 35% rise in contract value for your high value accounts.
Improved ROI
85% of marketers say that ABM outperforms other marketing strategies in terms of ROI.
Increased efficiency
ABM is parallel to the Pareto principle: 80% of revenue comes from the top 20% of accounts. So you’ll focus 100% of your resources on the select few accounts that’ll drive your revenue.
Reduced marketing budget
Close to 50% of marketing budgets is wasted on generating leads that never convert. ABM makes sure the accounts you target are the right ones for your business.
Check if ABM is Right For Your Business
Your business could benefit from Account Based Marketing. Schedule a free strategy call to discuss your goals with our team.
ABM is an SME Growth Strategy
However, new breakthroughs have made it easy for SMEs to implement ABM at a fraction of the cost and at scale.
Drive Revenue Growth with ABM & Colony Spark
How We Do Account Based Marketing
Target
Combine all of your customer data and create a segmented list of high value accounts that are organized according to priority. You’ll understand exactly who makes the decisions within each account and how they’re making them.
Engage
Find out where the decision makers hang out and deliver personalized and compelling content across the channels where they spend the most of their time.
Activate
Use the comprehensive research on your high value accounts to enable your sales and marketing teams to work in perfect harmony. You’ll have all the resources to show your accounts exactly how you can address their specific pain points.
Measure
Creating the perfect ABM strategy is no easy feat. Constantly analyzing account engagement and understanding your marketing’s performance at every level is of paramount importance. This lets you identify the optimizations you need to perform at the highest level.
