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The Account Based Marketing Agency for SMEs

We give sales and marketing teams the tools to generate demand, engagement, and revenue from targeted accounts.  And you don’t need a multimillion dollar budget to see success. Learn how we do it below.

What is ABM?

An end to end revenue strategy where marketing, sales, and customer success teams align by exclusively targeting accounts that are best fit customers.
Teams work together to focus the majority of their efforts on tailored marketing that’s based on a data driven approach — continuously optimizing and measuring their strategy along the way.
In short, ABM is all about efficiency — focusing on your most probable future customers and exclusively dedicating all of your resources to them.

Why Your Business Should Implement ABM

With a traditional marketing strategy, less than 1% of leads become customers. You’re wasting your resources trying to market and sell to the other 99% of leads that’ll never convert.
What if you rather had a steady stream of personalized resources delivered solely to the best fit targets for your sales team? With ABM, You can achieve faster pipeline growth, increased close rates, larger average deal sizes, and greater customer retention.

Benefits of Account Based Marketing

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Align your sales and marketing teams

The core principle of ABM is the collaboration of sales and marketing teams to drive revenue across all stages of the funnel.

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Deliver consistent, relevant customer experiences

ABM ensures that you maintain a long term sense of care among your key accounts. Each account will feel as if they’re the only priority for your business.

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Maximize results from high value accounts

ABM lets you position your business as the ideal option for your target accounts. This could lead to a 35% rise in contract value for your high value accounts.

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Improved ROI

85% of marketers say that ABM outperforms other marketing strategies in terms of ROI.

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Increased efficiency

ABM is parallel to the Pareto principle: 80% of revenue comes from the top 20% of accounts. So you’ll focus 100% of your resources on the select few accounts that’ll drive your revenue.

Reduced marketing budget

Close to 50% of marketing budgets is wasted on generating leads that never convert. ABM makes sure the accounts you target are the right ones for your business.

users 1

Align your sales and marketing teams

The core principle of ABM is the collaboration of sales and marketing teams to drive revenue across all stages of the funnel.

smile

Deliver consistent, relevant customer experiences

ABM ensures that you maintain a long term sense of care among your key accounts. Each account will feel as if they’re the only priority for your business.

smile

Maximize results from high value accounts

ABM lets you position your business as the ideal option for your target accounts. This could lead to a 35% rise in contract value for your high value accounts.

Group 17

Improved ROI

85% of marketers say that ABM outperforms other marketing strategies in terms of ROI.

bar-chart

Increased efficiency

ABM is parallel to the Pareto principle: 80% of revenue comes from the top 20% of accounts. So you’ll focus 100% of your resources on the select few accounts that’ll drive your revenue.

Reduced marketing budget

Close to 50% of marketing budgets is wasted on generating leads that never convert. ABM makes sure the accounts you target are the right ones for your business.

Check if ABM is Right For Your Business

Your business could benefit from Account Based Marketing. Schedule a free strategy call to discuss your goals with our team.

ABM is an SME Growth Strategy

At first glance, it would look like ABM is only suited for larger corporations and established businesses. It’s a highly targeted approach that seems to require substantial capital to execute

However, new breakthroughs have made it easy for SMEs to implement ABM at a fraction of the cost and at scale.

If you’ve identified product market fit, ABM is a strategy worth considering.

Drive Revenue Growth with ABM & Colony Spark

Your ideal customer can be found in a variety of places, including email, social channels, and third party sites. The key to success is building an ABM campaign that targets the right people across the right digital channels.

How We Do Account Based Marketing

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Target

Combine all of your customer data and create a segmented list of high value accounts that are organized according to priority. You’ll understand exactly who makes the decisions within each account and how they’re making them.

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Engage

Find out where the decision makers hang out and deliver personalized and compelling content across the channels where they spend the most of their time.

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Activate

Use the comprehensive research on your high value accounts to enable your sales and marketing teams to work in perfect harmony. You’ll have all the resources to show your accounts exactly how you can address their specific pain points.

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Measure

Creating the perfect ABM strategy is no easy feat. Constantly analyzing account engagement and understanding your marketing’s performance at every level is of paramount importance. This lets you identify the optimizations you need to perform at the highest level.

Learn about ABM on our blog

Learn about ABM on our blog