Pay-Per-Click Advertising: Why It Is Important for Business

Bill Murphy

Even if you are fairly new to advertising, you have likely heard of PPC. You may even know that the acronym stands for “pay-per-click”. But do you really know what this type of advertising can do for your business? If you want to better understand what pay-per-click advertising is and how it can be used to better your marketing strategies, you have reached the right blog post! Let’s go over what this unique type of advertising can do for you.

Pay-Per-Click Advertising: Why It Is Important for Business

What Is PPC?

Pay-per-click advertising is an important part of a company’s digital marketing strategy. Just as the name implies, companies pay a certain fee whenever these ads are clicked on. Carefully crafted to encourage clicks, these ads can help the company establish brand awareness in a relatively short time, working in tandem with other long-term techniques like SEO to improve organic rankings.

Get Ahead of Your Competition

While it may take some money, PPC ads will most likely put you ahead of the other brands that you are competing with. Your target audience will be more likely to see your ads if you pay to put them at the top. You will typically have useful, measurable data after around a month of using this technique. The insights gained will then help you craft better messages for future campaigns.

Different Types of PPC Advertisements

There are quite a few types of pay-per-click advertising, but let’s go over two of the most common for small businesses: search ads and local ads. The former appears when a user types in a relevant search term, while the latter helps you reach an audience in a certain geographical area. 

You create ads that will be released with a higher chance of being seen by your target audience because you pay a fee for them. Bidding for keywords will help you win a spot on the top of the search engine results page (SERP) for relevant search terms, making your website easily one of the first ones that your target audience will notice when they conduct a search.

Common Types of PPC Ads

Stay within Budget

Even if you will need to pay for PPC ads, you can be sure that your marketing budget will not get out of hand. From the very beginning, it’s a good idea to set a limit of each ad campaign so that there is no risk of surpassing the amount you set.

Create Multiple PPC Ads Campaigns

The great thing about PPC ads is that you can create more than one campaign depending on your company’s marketing needs. You can create campaigns that promote brand awareness, set the tone for your brand identity, showcase your different products and services and so much more! A skilled PPC management company can help you determine how much of your budget to put towards what campaign to obtain maximum advertising results.

Conclusion

If you are looking for a method to improve your Google SERPs and make your website more visible to your target audience, PPC is the way to go! Although it may seem like a more expensive option than relying on organic website traffic to generate conversions, PPC will guarantee results. You will be able to see a great difference in your website traffic in a fairly short amount of time.

About The Author

Bill Murphy is the founder and chief strategist for Colony Spark.

Follow on Twitter @billmurphy | LinkedIn

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