How to Do Link Building: 8 Strategies for Startups

link-building-basics

Link building is the process of getting other websites to link back to your website. These links, called backlinks, are essential in how Google determines which websites rank for which keywords. In fact, after studying 11.8 million SERP results, one study found the number of domains linking to a page correlated with rankings more than […]

Executing B2B Lead Generation for Startups

Executing B2B

Many startup owners struggle with starting their B2B lead generation campaigns. 85% of B2B marketers say lead generation is a top priority, but 44% rate their efforts as neutral when it comes to effectiveness. With the right techniques, you can gain the quality leads needed to meet your targets and grow as a business. 30-second […]

10 Biggest Landing Page Mistakes – and How to Fix Them

10-Biggest-Landing-Page-Mistakes

You’re driving hundreds of leads to your landing pages, but there’s one problem. No one is converting. Customers land on your page, click around, and then leave. Your marketing ROI drops as more and more customers land on your pages and bounce. If you do not see the conversion rate you want, you may be […]