Colony Spark Marketing Blog

How to Create a Successful B2B Social Media Strategy (in 2021)

While most B2C companies have mastered the art of social media marketing, many B2B companies are still lagging when it comes to adapting […]

How to Do Link Building: 8 Strategies for Startups (2021 Update)

Link building is the process of getting other websites to link back to your website. These links, called backlinks, are essential in how […]

19 Alternatives to Google and Facebook Ads

Despite the recent news of boycotts, most businesses use Google and Facebook for their online advertising needs. And for a good reason. Google […]

10 Biggest Landing Page Mistakes – and How to Fix Them

You’re driving hundreds of leads to your landing pages, but there’s one problem. No one is converting. Customers land on your page, click […]

The Secret to Creating Impactful Company Values in 2021

If you’re the owner of a small business or startup, one of your biggest hurdles is creating a meaningful company value statement, and […]

Executing B2B Lead Generation for Startups

Many startup owners struggle with starting their B2B lead generation campaigns. 85% of B2B marketers say lead generation is a top priority, but […]

6 Steps to Retooling Your Marketing Strategy in 2021

About half of the startups I speak with are not meeting their revenue goals for 2021.  What can you do to right the […]

Startup Challenges for 2021

These are anxious times for startup founders, particularly for those still in the early stages. Before your top concerns about business may have […]

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