01
Strategy
We sit down with you weekly and decide what moves next.
Cadence Weekly working session
$4,000 a month. We replace your marketing team, your agency, and the freelancers. You stay the founder.
A go-to-market engine built and run with you. Strategy, execution, content, campaigns, signals, sales enablement. One partner. One number. Less than the cost of one full-time hire.
Book a Strategy Call
30 min · no pitch · no deck
Replaces
- Marketing director / VP
- Agency retainer
- Freelance copywriter
- Freelance designer
- RevOps contractor
- Paid ads consultant
What you stop paying for the month we start.
Most founder-led companies in the industrial economy spend more on go-to-market than they realize. Spread across vendors, retainers, contractors, and one or two internal hires. Here is what the spend usually looks like and what we replace.
Before What founder-led vendors typically spend 6 line items
- 01 Marketing director / VP of marketing Strategy, brand, hiring $120k–$180k /yr
- 02 Agency retainer Paid ads, content, or generalist $5k–$12k /mo
- 03 Freelance copywriter Blog, email, sales pages $2k–$4k /mo
- 04 Freelance designer Decks, web, one-pagers $2k–$3k /mo
- 05 RevOps / marketing ops contractor CRM, plumbing, reporting $2k–$5k /mo
- 06 Paid ads consultant LinkedIn, Google, retargeting $2k–$4k /mo
Annual range, low mix $150,000
Annual range, full mix $300,000+
Depending on the mix. Most founders we meet are at $180k–$240k and getting
fragmented output.
After What you spend with Colony Spark 1 line item
Colony Spark
$ 4,000 /mo
$48,000 / yr
Everything in this engagement except the subject-matter expertise. Ad spend and software licenses pass through to the platforms at cost.
Status All-inclusive · month-to-month · cancel any month
Less than one full-time mid-level marketing hire. · More than a full team’s work.
Δ −$102k to −$252k / yr
What we do every month for $4,000.
The whole engine, operated with you. Not a piece of it. Not a quarter of it. Not the strategy without the execution. The whole thing.
02
Execution
We build and run the campaigns. We write the content. We send the emails. We launch the ads. We tune the agents.
Cadence Daily operation
03
Tools
We set up the signal infrastructure. We connect the CRM. We build the alerts. We wire the battle cards into Slack.
Cadence Installed and maintained
04
Content production
We turn your sales calls into a week of LinkedIn, newsletter, video, and sales enablement.
Cadence From one hour of you
05
Signal intelligence
We capture the accounts that are showing intent and surface them with the next move attached.
Cadence Real-time alerts
06
Pipeline review
Weekly rundown. Monthly status. Quarterly recalibration. Real-time alerts when something moves.
Cadence Weekly · monthly · quarterly
07
Optimization
The system gets sharper every month because we are operating it, not handing it to your team.
Cadence Compounds with tenure
·
Pass-through, at cost
Ad spend and tool licenses flow to the platforms, not to us. You see the invoice. No markup. No agency margin baked into the media buy.
Pass-through Not in the $4,000
What you stay responsible for.
The engine works because the founder stays in the seat that only the founder can hold. Three things. Everything else is ours.
A
The subject-matter expertise.
You are the founder, the practitioner, the closer. You know your buyers, your market, your win patterns. That stays yours.
Yours to own
B
Fifteen to thirty minutes a week.
A recorded conversation. A review of drafts. A green light on what ships. That is the time commitment.
15–30 min · weekly
C
Closing the deals.
The system surfaces the accounts, prepares the meetings, drafts the outreach. You take the calls. You sign the contracts.
Calls · contracts
Everything else is ours.
$4,000 a month, from day one.
Foundation in month one, operation every month after.
DAY 0 DAY 31 · ENGINE LIVE ONGOING
$4,000 / mo Same number, every month. From day one. No setup fee.
Foundation
We diagnose, install, and stand up the system live in your stack. By day 31, the engine is running.
- 01 Diagnose the gaps in your current GTM. Map the buyers. Audit the channels.
- 02 Install the signal infrastructure, CRM plumbing, and alert wiring.
- 03 Build the messaging matrix and the first wave of content from your sales calls.
- 04 Stand up the operating cadence. First weekly rundown by day 28.
Outcome by day 31 A live engine, running in your stack, that you own.
Ongoing operation
We operate the engine with you while it compounds. The system gets sharper every month because we are running it, not handing it over.
- → Weekly operating rhythm. Strategy, execution, content, signals, review.
- → Same team on your business year after year. No relearning every quarter.
- → Quarterly recalibration against your real win patterns.
- → You can walk away with the engine after month one. Most clients keep us on.
Term Month to month. Cancel any month. No contracts.
No setup fee Same $4,000 in month one as in month twelve.
No foundation surcharge The install work is in the number.
No scope-creep invoice Standard scope holds. If it materially expands, we say so first.
No contracts You pay one number from day one and keep paying as long as it’s working.
The math is the easy part.
The stack you would have to build to do this in-house. Then the line that replaces it.
01
Marketing director At the salary you need to actually attract one. Plus benefits.
$140k–$180k
/yr 02
Agency retainer For the work the director would not personally do.
$60k–$120k
/yr 03
Freelancers and contractors Copywriter, designer, paid ads, RevOps.
$30k–$80k
/yr In-house stack, annual
$230,000 – $380,000
Colony Spark · all-inclusive
One engagement. One number.
$48,000
/yr
Δ vs. low mix −$182,000 / yr
Δ vs. full mix −$332,000 / yr
Less than one hire. More than one team. The decision is whether you want a system that compounds or another retainer that does not.
The questions founders ask before they book the call.
Q · 01 Term
Can I try it for a month?
Yes. The first month is the foundation phase. $4,000, all-inclusive. By day 31 the engine is running. If you want to walk away with the engine and operate it yourself from there, you can.
Most founders keep us on because the engine works better when we are operating it. But it is your call.
Q · 02 Scope
What if my needs grow?
The price holds for the standard scope. If you add channels, markets, or complexity that meaningfully expands the work, we say so. We agree on a new number with you. No surprise increases.
Q · 03 Commitment
What about contracts?
No contracts. Month-to-month from day one. Cancel any month.
We have not had a client leave on month two in years. We earn the renewal every month.
Ready to make the math easy?
30 minutes with Bill. No pitch. No deck. We look at where your spend is going now, what is working, what is leaking, and what we would do next.
You leave with a clearer plan whether you work with us or not.
Book a Strategy Call
30 min · no pitch · no deck
Footnote
If you want a custom fleet of agents running on dedicated hardware, that is a separate conversation. Strategy call to scope.